If you’ve recently shopped at Target and noticed a survey invitation printed on your receipt, that’s InformTarget, the company’s official guest satisfaction survey.
It gives shoppers a direct way to share honest feedback about their most recent store visit, covering everything from product availability to how helpful the staff were at checkout.
Completing the survey only takes a few minutes, and in return, participants get the chance to enter a sweepstakes for a gift card. In this guide, we’ll walk through everything you need to know about the InformTarget survey, from eligibility to entry.
About Target
Target has been a household name in American retail for decades, with roots tracing back to 1902 when it began as the Dayton Dry Goods Company in Minneapolis, Minnesota. The Target brand itself launched in 1962, and over the following decades it grew into one of the largest general merchandise retailers in the country. Today, Target operates nearly 2,000 stores across the United States, offering everything from groceries and clothing to electronics, home goods, and its popular in-house brands.
What has helped Target stand out from other big-box retailers is its focus on style-forward, affordable products paired with a shopping experience that feels a bit more curated than a typical discount store. The company has also built a strong digital presence, with same-day delivery, drive-up pickup, and an app that ties the entire shopping experience together. That same attention to the customer experience is exactly why InformTarget exists — the company wants to hear directly from shoppers about whether that experience is living up to expectations at every visit.
Why Target Runs the InformTarget Survey
Every major retailer depends on customer feedback to understand what’s working and what needs attention, and Target is no different. The InformTarget survey gives shoppers a structured way to share their thoughts on things like product availability, store cleanliness, checkout speed, and how helpful the staff were during their visit. This feedback helps Target identify recurring issues at specific locations and recognize the stores and employees who are getting things right. For customers, it’s a simple way to have their voice heard, with the added incentive of a shot at winning a gift card.
Requirements to Take the Target Survey
- A recent purchase receipt from Target with the survey invitation and required details printed on it.
- A computer, smartphone, or tablet with a stable internet connection to access the online survey.
- Comfort completing the questionnaire in English or Spanish, depending on the language options offered.
- Legal residency in the United States, and participants are generally required to be at least 18 years old to enter the associated sweepstakes.
- The survey should be completed within the timeframe noted on the receipt, typically within a few days of the purchase date.
- Each receipt usually allows for a single survey entry, so reusing the same receipt for multiple entries isn’t accepted.
How to Take the InformTarget Survey
- Locate your recent Target receipt and find the survey invitation along with the store number and transaction details.
- Visit the official InformTarget survey website listed on your receipt.
- Select your preferred language to begin, usually English or Spanish.
- Enter the requested details from your receipt, such as the store number, date, and time of your visit.
- Work through the questionnaire honestly, answering questions about product availability, store cleanliness, checkout experience, and staff friendliness.
- Rate your overall satisfaction and add any additional comments if you’d like to expand on a specific part of your visit.
- Once finished, you’ll have the option to enter the sweepstakes by providing your name, address, phone number, and email address.
- After submitting, you’ll receive confirmation that your feedback and sweepstakes entry have been successfully recorded.
Terms and Conditions of the InformTarget Survey
- Participants must be legal residents of the United States and at least 18 years of age to enter the sweepstakes.
- A valid purchase receipt with a printed survey invitation is required to access the questionnaire.
- Employees of Target, its affiliates, and their immediate family members are typically not eligible to participate.
- Each survey entry should be tied to a genuine, recent purchase, and duplicate entries using the same receipt are not permitted.
- Sweepstakes prizes are non-transferable and cannot be exchanged for cash beyond what’s outlined in the official rules.
- Only one prize is generally awarded per household within a given sweepstakes period, regardless of the number of entries submitted.
- Target reserves the right to modify, pause, or discontinue the survey or its associated sweepstakes at any time without prior notice.
- Participants are expected to give honest, accurate feedback, and any attempt to manipulate the survey results may lead to disqualification.
- By submitting personal details for the sweepstakes, participants agree to their information being used for prize notification and program administration.
Rewards and Benefits of the Target Survey
Completing the InformTarget survey enters participants into a sweepstakes for a Target gift card, with the exact amount varying depending on the promotion running at the time. It’s a simple exchange: a few minutes of honest feedback for a genuine shot at winning something worth spending on your next shopping trip.
Beyond the prize itself, there’s a bigger picture worth considering. Feedback gathered through the survey directly shapes how individual Target stores operate, from restocking frequently out-of-stock items to adjusting staffing during busy shopping hours. If enough customers mention long checkout lines or trouble finding a specific product, that kind of pattern tends to get noticed and addressed at the corporate level. In that sense, taking the survey isn’t just about the sweepstakes entry; it’s a way of having a real say in what your next Target run looks like.
FAQ’s
- Do I need to make a purchase to take the InformTarget survey?
Yes, a valid receipt with a printed survey invitation is required to access and complete the questionnaire.
- What do I get for completing the survey?
Completing the survey enters you into a sweepstakes for a Target gift card, with the amount depending on the current promotion.
- How long do I have to complete the survey after shopping?
This is generally listed on your receipt and is usually within a few days of your purchase date.
- Can Target employees take part in the survey?
No, employees of Target and its affiliates, along with their immediate family members, are typically not eligible to participate.
- What languages is the survey available in?
The survey is generally offered in both English and Spanish, and you can choose your preferred language before starting.
- Can I use the same receipt to enter more than once?
No, each receipt is typically limited to one survey entry, so reusing it multiple times isn’t permitted.
- What kind of questions does the survey ask?
Expect questions about product availability, store cleanliness, checkout speed, staff helpfulness, and your overall satisfaction with the visit.
- Is my personal information safe when I enter the sweepstakes?
The survey is typically hosted on a secure platform, and any personal details submitted are generally used only for prize notification and internal service improvement purposes.
Conclusion
The InformTarget survey offers a quick, easy way for shoppers to share honest feedback about their Target experience while getting a genuine chance to win a gift card in return.
It takes only a few minutes to complete, and all that’s needed is a recent receipt and a willingness to share your honest thoughts on store cleanliness, product availability, and staff service. Beyond the reward itself, this feedback plays a real role in shaping how Target runs its stores going forward, benefiting not just you, but every shopper who walks through the door after you.
So the next time you finish a shopping trip at Target, hold on to that receipt a few honest answers could turn into a rewarding sweepstakes entry, while also helping the company keep improving the experience for everyone.